- Since 2012:
- Digital & Social Media
31km of loneliness, an altitude of 1,350 meters, pouring rain. Soaking wet, tired and numb – these were the conditions that gave birth to the idea of Batoro. The mission: to create the perfect outdoor jacket. A piece of clothing that not only keeps the body dry and warm and regulates body temperature according to weather and activity levels, but is personally tailored to the wearer. With a virtual body measuring system, fitting is optimized and wearer comfort maximized.
To realize our dream of perfection, we dedicated ourselves to the creation of a special app, which guarantees extraordinary results thanks to a product design configurator. The Microsoft Kinect depth sensor with a specifically designed interface by zooom determines the exact measurements of every client, making it possible to tailor the perfect jacket for him or her. A revolution for all of us who embrace the great outdoors and its different elements!