- Since 2014:
- Strategy / Campaigns, Graphic Design, Photography, Digital & Social Media
Since 1972, Dainese has been recognized as the original innovators of safety gear in the motorcycle, bike and wintersports markets. The Italian brand approached us to develop a new coherent visual identity and communication ideas for all their sports segments.
To underline Dainese's diversity as a dynamic and passionate apparel manufacturer, we developed a fresh visual concept and “edgy“ new brand claim for all their communication channels. We then applied the new look to various materials like catalogue layouts and business cards. We're also in the process of rolling out some exciting new product campaigns.