- Dotz Wheels
- Since 2007:
- Content Providing / PR, Graphic Design
Stylish alloy wheel manufacturer Dotz Tuning Wheels needed a re-pimping and asked us to help position them as the blingingest brand in the fiercely competitive European tuning market. Based in Germany, Dotz rims are known for their design and manufacturing quality so it was apt that we were commissioned to jump into the driving seat for this job.
We wanted to set Dotz apart from their competitors and lend them an extra touch of class. Using freesports, music and other topics appealing to the desired target groups, we not only turned the company’s product catalog into a visually appealing magazine packed with stories and features, but also embarked on a series of other racy projects.