- ODLO Run For Your Life
- Since 2011:
- Strategy / Campaigns, Photography, Graphic Design, Content Providing / PR
To most people running only means to get from A to B as quickly as possible. But for running enthusiasts, it means much, much more than that. No matter if it’s your daily jog around the block or your first marathon race – running means moving forward, pushing your limits and clearing your mind. For Swiss sports apparel manufacturer ODLO, we wanted to bring across this idea and reposition their company as a trendy, visually exciting and highly functional running brand.
When ODLO first got into contact with zooom, it was all systems go right from the start. In meetings, brainstorming sessions and discussions, our team came up with an idea that is as emotional as it is intriguing: run for your life.