- Creative Factory concept
- Since 2010:
- Digital & Social Media, Graphic Design
On occasion of the launch of their new “Creative Factory” concept, which allows customers to design their individual pair of sneakers, we worked on general campaign ideas to start the factory up in style.
Building on the slogan "Only two are alike", we drew up a graphic concept and campaign ideas that presented Puma's sneaker collection as a kaleidoscope of different styles.