- Since 2015:
- Graphic Design, Strategy / Campaigns
Reliable, easy-to-use, easy to carry and bomb proof - that’s what every photographer wants from a tripod. Sirui is a Chinese producer of excellent photo equipment. To help them with their European ambitions we gave the full zooom service, looked at the brand and helped to nail down its positioning and brand equity.
We developed CI guidelines, looked at their communications, and developed a key visual and advertising concept that works on the brand and product level. Now that’s exposure.