- Since 2015:
- Strategy / Campaigns
Since 2009, Swiss e-bike manufacturer Stromer has been turning the e-bike world upside down with their premium products. In 2015, they asked us to come on board and rework their brand positioning and develop communication concepts for various B2B campaigns.
We set out to position Stromer in a way that clearly reflects their premium character. To make it all come alive, we developed a campaign that showcases the benefits of the brand within both B2C and B2B environments. zooom took the reigns from beginning to end, including the all photography involved in the project. We then developed new Stromer brand CI and a product catalog before turning our attention to redesigning the Stromer website and creating a fresh brand video. It’s just our way of promoting ‘The Swiss driving experience’.