- Trek Precision
- Since 2013:
- Digital & Social Media
One of the fastest growing trends in cycling is bike fitting, the art of creating the best synergy for you and your machine. TREK is at the forefront of this trend and commissioned our client Cyclologic to implement state-of-the-art bike fitting areas at their retailers.
Paraic McGlynn, our friend and founder of Cyclologic, partnered up with us to develop TREK’s 2D Motion Analysis Software, which provides all the measurement tools to determine the best possible fit. We created the concept, detailed wireframes and slick designs in close collaboration with Cyclologic and STT, the technical implementation partner from Spain.