- Yodobashi Camera LTD
- Since 2015:
- Graphic Design, Strategy / Campaigns
zooom has joined forces with renowned Japanese retailing titan Yodobashi. Founded in Tokyo in 1960, Yodobashi quickly grew from a specialist camera store into a consumer electronics enterprise with an ever-expanding product range, which includes photography-related goods as well as everything from washing machines to televisions and video games.
As Yodobashi’s new creative partner, zooom was asked to optimize the brand appearance. Since Yodobashi is primarily known as THE electronic retailer in Japan, our main challenge is to create awareness for the enormous product variety and not just the electronics available in their online store.
Starting with a brand relaunch in Japan, we redefined the Yodobashi CI and came up with a new logotype for Yodobashi & Yodobashi Xtreme.
Our cool packaging designs delight customers when their orders are delivered - of course with xtreme speed and delivered by matching branded delivery vehicles.
As we are constantly working on exciting concepts and strategies for Yodobashi, all we can say right now: Stay tuned for more and check back soon!