- Red Bull
- Red Bull X-Alps
- Since 2003:
- Full service
To some extreme athletes, hiking or flying from Austria to Monaco through the Alps might sound simple enough. However, every two years, the competitors of Red Bull X-Alps find out otherwise. The event is a non-stop adventure race where athletes brave scorching heat and freezing rain as they race across Europe’s most fearsome mountain range.
Since the early days of the race, we made the athletes' awesome journey a unique media happening. While the hardy competitors were running their feet off or soaring at 5,000m, we were bringing the spectacle right into the homes of hundreds of thousands of fans around the globe.