Vinyl faces with Braun cruZer

Working together with French music and culture magazine Les Inrocks, our media planning team recently launched a particularly cool project for Braun cruZer's "Shave your style" campaign in France - "Face de Vinyl". Male or female readers can pose as any musician - Barry White, Frank Zappa, Bruce Springsteen - by creatively using a vinyl record as a "sleeveface". The only condition is that the vinyl selected should feature beard styling. Your photo can be uploaded and viewed in seconds and be voted and commented upon by fans of the contest. If you haven’t heard of vinyl faces before, you should definitely check out www.lesinrocks.com/special/facedevinyl for some clever and hilarious examples. And while you’re there, why not participate yourself? We’re sure there’s some real treasures hidden in your old vinyl collection!

06.10.11

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