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GITZO AND ZOOOM ARE DEFINING TOMORROW

100 years of business is one thing, but leading an entire industry for that time is something else all together. Gitzo, the Italian-based manufacturer of the world’s most premium photographic supports and accessories has done exactly that. To mark the celebration of Gitzo's first century, zooom fine-tuned the brand’s positioning, came up with a sleek logo, as well as the claim: ‘Defining Tomorrow’.

Coinciding with the occasion was the release of two new and highly limited Gitzo tripods; ‘The Arsène Gitzhoven Edition' and the '100 Year Anniversary Edition’. We designed some new packaging for both products, and an exciting promotional video for the '100 Year Anniversary Edition’. We also produced a video interview with the nephew of Gltzo’s original founder.

It’s not just the creatives however who were busy with this one. As a full stack agency, our experienced events and communication teams were hard at work setting up parties in Shanghai, Tokyo and Hong Kong. From concept to delivery, we took care of the venues' decorations, the creation of social media assets and the preparation of event invitations and giveaways.

Keep an eye out for more zooom and Gitzo projects in the near future. Here’s to another one hundred years of defining tomorrow!

 

Illuminate your senses at the Red Bull Illume Exhibit Tour

The Red Bull Illume Exhibit Tour will return to the famous Hangar-7 in Salzburg, Austria for the 3rd time in Red Bull Illume history.

Hangar-7 is the official Tour Stop home of Red Bull Illume, a unique building which houses a large collection of historical aircraft, F1 cars and other unique mementos in sports history, which makes it the ideal space for a Red Bull Illume exhibition.

The Exhibition is open daily from 09:00 - 22:00 and entrance is free of charge.

However, we recommend visiting the Red Bull Illume Exhibit after the sun has set as that is when your senses will really be illuminated.

 

zooom gives Ebner's Waldhof some summer vibes!

Bringing the summer vibes to Fuschl am See's very own Ebner's Waldhof, a traditional family hotel founded in 1958, located amidst the stunning landscape of the Salzkammergut and right on the shores of beautiful Lake Fuschl. 

As part of our ongoing work, we produced a number of stunning promotional videos, which can now be seen by you!

Click here to check them out.

 

zooom gives Stromer website a fresh new look

Long-time zooom client Stromer is a world renowned manufacturer of e-bikes. The Switzerland based company was founded in 2009 and promotes values of healthy living and freedom of movement.

To give their corporate identity a boost in a way that lives up to their reputation, zooom’s digital team has been hard at work designing a user-friendly website that is simple, yet effective. The minimalistic black and white style offers an intuitive interface that will keep them at the top of their game within the ever-growing and competitive market in which they operate.

 

RED BULL X-ALPS 2017 IS ABOUT TO TAKE FLIGHT

The world’s toughest adventure race, fully organized by zooom, starts this week! Red Bull X-Alps’ eighth edition sees 31 athletes from 20 nations hike and fly a straight-line distance of 1,138km from Salzburg to Monaco.

The race kicks off at Salzburg’s famous Mozartplatz at 11:30am on July 2, with the athletes racing towards the Gaisberg for their first take-off, from which they will make their way south towards Slovenia.Since the beginning of Red Bull X-Alps, we have been pulling the strings as the official event organizers.

Besides bringing the spectacle home to millions of fans, we’ve also been busy making exciting sponsor acquisitions: Following their first sponsor spot in 2015, Italian sportswear manufacturer and long-time zooom client SALEWA is once again the official apparel partner of the race.The countdown is on and we are looking forward to an exciting 2017 race! Tune in to Live-Tracking to follow the athletes as they take on the world’s toughest adventure race.

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