Leica Sport Optics has unveiled its much anticipated new binoculars, the Noctivid – and zooom has been with the German company every step of the way.
The Noctivid are the best binoculars the camera manufacturer has ever made, bringing a century of knowledge to life.
Prior to the unveiling, a buzz was generated online thanks to a teaser campaign developed by zooom. Now, the full campaign really gets started.
zooom has worked with Leica throughout the whole process to develop and execute the full campaign, design effective key visuals, online banners and digital assets. The agency created a full storyboard for the product video, as well as acting as production coordinator.
Finally, sleek Noctovid t-shirts and bags have been designed and produced by zooom to bolster the campaign.
“This has been an awesome process. Working alongside Leica on this campaign is what zooom is about, providing a service from start to finish,” says zooom CEO Ulrich Grill. “This is a sleek campaign we’re proud to have produced, and we can’t wait to see what incredible projects we can collaborate on in future.”
Salewa, the Italian manufacturer of outdoor sports gear has teamed up with zooom on many exciting projects; and 2017 is no exception. In preparation for their seasonal spring/summer campaign, zooom CEO and chief photographer Ulrich Grill embarked on a photo shoot like no other. At over 3000m in the Dolomites, northeast Italy, the shoot took place at dawn to capture the morning mist and a glorious sunrise.
The stunning imagery from the shoot will be used for a series of print ads and POS tools which will help to promote the brand’s hiking gear for those warmer months. Keep an eye out for the upcoming campaign, it’s going to be epic!
In attendance were Salewa athletes Paul Guschlbauer and Aaron Durogati who will also be coming to zooom on the 29th of March for the official route announcement of the Red Bull X-Alps.
The Ebner’s Waldhof hotel, situated by the beautiful Lake Fuschl, has been a neighbor and partner of zooom for many years. Whilst currently on a well-deserved, one-month break, the leisure complex will once again open its doors to guests on the 6th of April. This time however, they will be operating under a new brand identity which was carefully designed and delivered by the zooom team. This was achieved through a new range of hotel stationary and merchandising.
Another exciting aspect of the brand relaunch was the aerial filming of the four-star hotel’s stunning grounds. Making the most of the rarely frozen lake, we took to the air to get some spectacular drone shots of the complex and its snow-covered surroundings. The result was this short and cinematic video, which is testament to the beautiful region that the luxury hotel calls home. Click here to see more of our work with Ebner’s Waldhof.
Switzerland-based sportswear manufacturer Odlo approached zooom to create a cutting-edge campaign that would authenticate them as a summer brand. Odlo’s nordic routes have given the company over 70 years of experience in innovating cold-resistant sportswear. However, following recent advancements in fabric technology, the brand is now looking to cater for summer sports as well.
To promote their new range of products and broaden their target market, zooom has been hard at work developing a new campaign to be featured across a wide range of platforms. From print ads to social media, the new collaboration is set to give Odlo’s identity a fun, new aesthetic. For now, the visuals remain top secret - but keep a look out; there are big things to come! Click here to see some of our previous work with Odlo.
With a large network of clients as far and wide as Europe, Asia and America, zooom productions has been gaining a great deal of attention across the pond. In Venice, California, our dedicated team at the US branch has been working hard on some exciting new projects for major international brands. Our forward-thinking creativity and consistent ability to innovate has kept us at the forefront of the advertising and communications industry.
We are both proud and honored to have been recognized by www.agencyspotter.com as one of the top design agencies in the USA. Agency Spotter is a platform which reinvents how brands find and work with agencies. Their report evaluated over 3,000 design agencies based on their credentials, design expertise, project work and client feedback; and zooom was identified as one of the top 20!
One client who was quoted in the report said: “They delivered a very strong visual and functional concept. I think this group of creatives always goes the extra mile; they really know the market and their ideas are original. The process was great and the results were incredible.” Head over here to check out the full report.