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ONE MONTH TO GO!

With only one month to go until the world’s toughest adventure race kicks off, preparations are in full swing at the zooom office. Here are 10 reasons why you definitely shouldn’t miss this epic race: 

1. The best desktop distraction invented yet – Live Tracking
2. A one-day prologue on July 2 in Fuschl am See
3. Hike or Fly only
4. Inspiring athletic performances
5. From Salzburg to Monaco: A ride across Europe’s most spectacular scenery
6. It’s not all muscle and lung power: Different skill areas are required, such as mountaineering, paragliding and decision-making under stress.
7. It’s a team race that celebrates the values of comradeship. The supporters are the unsung heroes.
8. ‘Chrigel the Eagle’: He is the winner of 2009, 2011 and 2013 and holds the record for the fastest time ever.
9. The race legend, Toma Coconea (ROU): He has the record for the longest distance hiked in a day for 2013, an incredible 115km.
10. 33 athletes from 18 nations taking part, there’s an athlete for everybody! Meet the line-up!

Our designers are constantly creating incredible artworks. Check out our latest infographic! 

 

SALEWA AND ZOOOM GO OFF THE WALL

Italian sportswear manufacturer SALEWA is recognized worldwide for its high-quality products. Promoting such a reputable brand however requires a very special campaign; and that’s where we come in. From concept to delivery, zooom is proud to be the team behind ‘get vertical’ – SALEWA’s summer campaign. The idea was to inspire consumers to explore more and make the most of the mountains.

To achieve this, zooom teamed up with photographer Klaus Fengler and SALEWA athlete Simon Gietl for an epic photo shoot on the challenging north face of Tre Cime in Italy. The end result was two eye-catching keyvisuals; one to inspire the amateur consumers and one to captivate the professionals. You can expect big things this summer, so keep an eye out. To see more of our work with SALEWA, head over here.

 

Red Bull X-Alps 2017 Route Announced

The new route has been revealed for the 2017 Red Bull X-Alps, fully organized by zooom, which will be the longest and hardest in the event’s 14-year history.

Racing a straight-line distance of 1,138km from Salzburg to Monaco, 32 world class athletes from 21 countries will hike and fly via 7 turnpoints in 7 different countries - including Austria, Germany, Italy, Switzerland, France and for the first time; Slovenia.

This exciting new development will make the world's toughest adventure more challenging and more unpredictable than ever before.

Race director Christoph Weber says; “The distances between the turnpoints will be longer than in the last seven editions. Such a wide variety of potential routes comes with a whole new world of strategic possibilities that will push rookies and veterans alike to their very limits; both mentally and physically.”

 

SALEWA AND ZOOOM REACH NEW HEIGHTS

Salewa, the Italian manufacturer of outdoor sports gear has teamed up with zooom on many exciting projects; and 2017 is no exception. In preparation for their seasonal spring/summer campaign, zooom CEO and chief photographer Ulrich Grill embarked on a photo shoot like no other. At over 3000m in the Dolomites, northeast Italy, the shoot took place at dawn to capture the morning mist and a glorious sunrise.

The stunning imagery from the shoot will be used for a series of print ads and POS tools which will help to promote the brand’s hiking gear for those warmer months. Keep an eye out for the upcoming campaign, it’s going to be epic!

In attendance were Salewa athletes Paul Guschlbauer and Aaron Durogati who will also be coming to zooom on the 29th of March for the official route announcement of the Red Bull X-Alps.

 

EBNER’S WALDHOF IS FLYING HIGH WITH ZOOOM

The Ebner’s Waldhof hotel, situated by the beautiful Lake Fuschl, has been a neighbor and partner of zooom for many years. Whilst currently on a well-deserved, one-month break, the leisure complex will once again open its doors to guests on the 6th of April. This time however, they will be operating under a new brand identity which was carefully designed and delivered by the zooom team. This was achieved through a new range of hotel stationary and merchandising.

Another exciting aspect of the brand relaunch was the aerial filming of the four-star hotel’s stunning grounds. Making the most of the rarely frozen lake, we took to the air to get some spectacular drone shots of the complex and its snow-covered surroundings. The result was this short and cinematic video, which is testament to the beautiful region that the luxury hotel calls home. Click here to see more of our work with Ebner’s Waldhof.  

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