For the third year running, Red Bull reached out to zooom for the creation of their latest Athletes’ Collection Lookbook.
For a brand who sponsors so many prominent sporting figures, designing a catalogue to promote their athlete’s clothing collection is an exciting task.
Starting with a new and stylish layout by our a graphic designers, we produced a 76 page catalogue including a folder-like design with useful tabs for quick navigation through the pages. To mix it up, we integrated a holographic card to highlight the new TAUREX Technology feature within some of their garments.
To see more of our design work for Red Bull, head over here.
Switzerland-based sportswear manufacturer Odlo has been producing market-leading winter sports gear for more than seven decades. Over the years, our team at zooom has delivered numerous campaigns and projects for the brand, with the latest being the creation of a new lookbook for their 2018 fall/winter collection.
From the initial concept development to the final print coordination, we provided a full package service. Our designers created a bespoke layout with stylish graphics, our art directors coordinated the model selection, make up and styling - whilst our photo team were responsible for conducting the photo shoot and post production.
To keep up to speed with our other Odlo projects, head over here.
The zooomies are huge fans of sports and adventure, so teaming up with a ski resort can lead to some seriously fun projects. Our client Flachau Tourismus is based in an Alpine town to the south of Salzburg and offers a wide range of ski runs and activities. As their lead agency, we’ve worked together on many exciting campaigns over the years; and the most recent is no exception. To promote their resort, we were given the task of producing a series of short video clips, ranging from six seconds to one minute in length.
From concept, storyboarding and coordination, to the execution and post production, our video team was responsible for the entire project. Over the two day shoot, we captured some stunning footage of Flachau’s numerous activities, such as skiing, sledging and snow-biking. Think along the lines of epic drone flights and thrilling action shots.
The final result was a collection of fun and eye-catching promotional videos which can be found across their website and social channels. With the 2017 winter season upon us, its time to get your ski gear out because Flachau is definitely worth a visit. To see more of our work with them, head over here and stay tuned!
100 years of business is one thing, but leading an entire industry for that time is something else all together. Gitzo, the Italian-based manufacturer of the world’s most premium photographic supports and accessories has done exactly that. To mark the celebration of Gitzo's first century, zooom fine-tuned the brand’s positioning, came up with a sleek logo, as well as the claim: ‘Defining Tomorrow’.
Coinciding with the occasion was the release of two new and highly limited Gitzo tripods; ‘The Arsène Gitzhoven Edition' and the '100 Year Anniversary Edition’. We designed some new packaging for both products, and an exciting promotional video for the '100 Year Anniversary Edition’. We also produced a video interview with the nephew of Gltzo’s original founder.
It’s not just the creatives however who were busy with this one. As a full stack agency, our experienced events and communication teams were hard at work setting up parties in Shanghai, Tokyo and Hong Kong. From concept to delivery, we took care of the venues' decorations, the creation of social media assets and the preparation of event invitations and giveaways.
Keep an eye out for more zooom and Gitzo projects in the near future. Here’s to another one hundred years of defining tomorrow!
The Red Bull Illume Exhibit Tour will return to the famous Hangar-7 in Salzburg, Austria for the 3rd time in Red Bull Illume history.
Hangar-7 is the official Tour Stop home of Red Bull Illume, a unique building which houses a large collection of historical aircraft, F1 cars and other unique mementos in sports history, which makes it the ideal space for a Red Bull Illume exhibition.
The Exhibition is open daily from 09:00 - 22:00 and entrance is free of charge.
However, we recommend visiting the Red Bull Illume Exhibit after the sun has set as that is when your senses will really be illuminated.