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Red Bull Illume is back! As always, zooom will take the reigns and guide every aspect of the contest, which will once again showcase the most outstanding and creative action and adventure sports photography on the planet.

This year, the contest takes an exciting new turn with the inclusion of a Mobile category – celebrating the rise of smartphone and tablet photography by allowing photographers to enter the best shots stored on their mobile phone galleries.

Once entries close a judging panel of 50 photo editors will sift through the entries and select the 55 best shots, including the 11 Category Winners and one Overall Winner. Finalist images will then be unveiled at the Red Bull Illume Winner Award Ceremony before traveling to capitals and cultural hubs across the world as part of a unique nighttime photo exhibition.

The Overall Winner, Category Award Winners as well as the Athletes’ Choice Winner will all walk away with amazing prizes from some of the biggest photography brands in the world including broncolor and new official partners G-Technology and tamrac.

Submissions open December 1, 2015 when photographers can start uploading their images on

We’re already in full swing here at zooom, and can’t wait to share this year’s spectacular images! For more, go check out the past contest galleries and updated FAQ section. You can also catch up on the latest by visiting Facebook or Twitter.

Photo: © Zakary Noyle / Red Bull Illume


zooom gives Ebner's Waldhof some summer vibes!

Bringing the summer vibes to Fuschl am See's very own Ebner's Waldhof, a traditional family hotel founded in 1958, located amidst the stunning landscape of the Salzkammergut and right on the shores of beautiful Lake Fuschl. 

As part of our ongoing work, we produced a number of stunning promotional videos, which can now be seen by you!

Click here to check them out.


zooom gives Stromer website a fresh new look

Long-time zooom client Stromer is a world renowned manufacturer of e-bikes. The Switzerland based company was founded in 2009 and promotes values of healthy living and freedom of movement.

To give their corporate identity a boost in a way that lives up to their reputation, zooom’s digital team has been hard at work designing a user-friendly website that is simple, yet effective. The minimalistic black and white style offers an intuitive interface that will keep them at the top of their game within the ever-growing and competitive market in which they operate.



The world’s toughest adventure race, fully organized by zooom, starts this week! Red Bull X-Alps’ eighth edition sees 31 athletes from 20 nations hike and fly a straight-line distance of 1,138km from Salzburg to Monaco.

The race kicks off at Salzburg’s famous Mozartplatz at 11:30am on July 2, with the athletes racing towards the Gaisberg for their first take-off, from which they will make their way south towards Slovenia.Since the beginning of Red Bull X-Alps, we have been pulling the strings as the official event organizers.

Besides bringing the spectacle home to millions of fans, we’ve also been busy making exciting sponsor acquisitions: Following their first sponsor spot in 2015, Italian sportswear manufacturer and long-time zooom client SALEWA is once again the official apparel partner of the race.The countdown is on and we are looking forward to an exciting 2017 race! Tune in to Live-Tracking to follow the athletes as they take on the world’s toughest adventure race.



Internationally renowned lens manufacturer Tamron earned its reputation as early as 1957 when it became the first company to develop interchangeable lenses for SLR cameras. Since then, they have been the driving force behind many revolutionary new lenses, including innovative high-power zoom lenses.

To give the brand an extra push in 2017, Tamron appointed zooom for the delivery of their 2017 summer campaign. The brief was to capture a younger audience and communicate the benefits of their megazoom travel lenses.

To achieve these objectives, zooom has been busy with some exciting keyvisuals and creative concepts for numerous media distribution channels. Keep an eye out for the summer campaign and watch Tamron zoom with zooom!