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Start of the world’s toughest adventure race: Red Bull X-Alps

The long wait is finally over and the many months of preparation, organization, sponsor acquisition and media communication have paid off and the worlds toughest adventure race, the Red Bull X-Alps 2015, is under way.

The pre-race week saw athletes arrive in Fuschl am See for the one-day Powertraveller Prologue around the beautiful Fuschlseeregion in the Salzburgerland. The top 3 athlethes were awarded with an additional Led Lenser Night Pass as well as a 5-minute headstart for the main race.

After a big press conference in Red Bulls Hangar-7 the starting gun fired at Salzburg's Mozartplatz and the 32 athletes made their way up Gaisberg to launch into the adventure of a lifetime: A 1,038km race from Salzburg to Monaco crossing the Alps and 6 nations – by foot and paraglider only.

Head over to www.redbullxalps.com for more information and follow the action live via the Red Bull Mobile Live Tracking!

 

zooom gives Ebner's Waldhof some summer vibes!

Bringing the summer vibes to Fuschl am See's very own Ebner's Waldhof, a traditional family hotel founded in 1958, located amidst the stunning landscape of the Salzkammergut and right on the shores of beautiful Lake Fuschl. 

As part of our ongoing work, we produced a number of stunning promotional videos, which can now be seen by you!

Click here to check them out.

 

zooom gives Stromer website a fresh new look

Long-time zooom client Stromer is a world renowned manufacturer of e-bikes. The Switzerland based company was founded in 2009 and promotes values of healthy living and freedom of movement.

To give their corporate identity a boost in a way that lives up to their reputation, zooom’s digital team has been hard at work designing a user-friendly website that is simple, yet effective. The minimalistic black and white style offers an intuitive interface that will keep them at the top of their game within the ever-growing and competitive market in which they operate.

 

RED BULL X-ALPS 2017 IS ABOUT TO TAKE FLIGHT

The world’s toughest adventure race, fully organized by zooom, starts this week! Red Bull X-Alps’ eighth edition sees 31 athletes from 20 nations hike and fly a straight-line distance of 1,138km from Salzburg to Monaco.

The race kicks off at Salzburg’s famous Mozartplatz at 11:30am on July 2, with the athletes racing towards the Gaisberg for their first take-off, from which they will make their way south towards Slovenia.Since the beginning of Red Bull X-Alps, we have been pulling the strings as the official event organizers.

Besides bringing the spectacle home to millions of fans, we’ve also been busy making exciting sponsor acquisitions: Following their first sponsor spot in 2015, Italian sportswear manufacturer and long-time zooom client SALEWA is once again the official apparel partner of the race.The countdown is on and we are looking forward to an exciting 2017 race! Tune in to Live-Tracking to follow the athletes as they take on the world’s toughest adventure race.

 

TAMRON IN SEARCH OF LIGHT WITH ZOOOM

Internationally renowned lens manufacturer Tamron earned its reputation as early as 1957 when it became the first company to develop interchangeable lenses for SLR cameras. Since then, they have been the driving force behind many revolutionary new lenses, including innovative high-power zoom lenses.

To give the brand an extra push in 2017, Tamron appointed zooom for the delivery of their 2017 summer campaign. The brief was to capture a younger audience and communicate the benefits of their megazoom travel lenses.

To achieve these objectives, zooom has been busy with some exciting keyvisuals and creative concepts for numerous media distribution channels. Keep an eye out for the summer campaign and watch Tamron zoom with zooom!

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