The latest, the freshest

the hottest

 
 
 
 

zooom and Leica defy the elements

zooom productions and Leica have joined forces to launch the German camera manufacturer’s very first rugged, all-weather camera – the Leica X-U. A shockproof, dust and water sealed expedition camera, the Leica X-U defies the elements and allows photographers to capture moments anytime, anywhere.

As a company that stands for the highest-quality and photographic innovation, Leica wanted to launch their unique new camera with a bang. zooom productions was involved with the initial conception of the camera and was recruited to support the launch process by creating a visual story and proof of concept around the Leica X-U. 

To demonstrate the camera’s breathtakingly brilliant picture quality under even the toughest conditions, zooom recruited adventure photographer Jody MacDonald to take the new Leica X-U on one epic adventure into the Mauritanian desert. Traveling through the sweltering Sahara desert, Jody managed to capture truly striking images, while proving the mettle of a camera designed to be ready for any situation. 

“As an agency, we always look for exciting new ways to help our clients demonstrate the quality of their products. So when it came to the Leica X-U, it made sense to put it to the test in some of the harshest conditions on earth,” says Ulrich Grill, zooom CEO. “We’re thrilled with the result and can’t wait to see what the public’s reaction to the new camera will be.”

Photos: Jody MacDonald

 

SALEWA AND ZOOOM REACH NEW HEIGHTS

Salewa, the Italian manufacturer of outdoor sports gear has teamed up with zooom on many exciting projects; and 2017 is no exception. In preparation for their seasonal spring/summer campaign, zooom CEO and chief photographer Ulrich Grill embarked on a photo shoot like no other. At over 3000m in the Dolomites, northeast Italy, the shoot took place at dawn to capture the morning mist and a glorious sunrise.

The stunning imagery from the shoot will be used for a series of print ads and POS tools which will help to promote the brand’s hiking gear for those warmer months. Keep an eye out for the upcoming campaign, it’s going to be epic!

In attendance were Salewa athletes Paul Guschlbauer and Aaron Durogati who will also be coming to zooom on the 29th of March for the official route announcement of the Red Bull X-Alps.

 

EBNER’S WALDHOF IS FLYING HIGH WITH ZOOOM

The Ebner’s Waldhof hotel, situated by the beautiful Lake Fuschl, has been a neighbor and partner of zooom for many years. Whilst currently on a well-deserved, one-month break, the leisure complex will once again open its doors to guests on the 6th of April. This time however, they will be operating under a new brand identity which was carefully designed and delivered by the zooom team. This was achieved through a new range of hotel stationary and merchandising.

Another exciting aspect of the brand relaunch was the aerial filming of the four-star hotel’s stunning grounds. Making the most of the rarely frozen lake, we took to the air to get some spectacular drone shots of the complex and its snow-covered surroundings. The result was this short and cinematic video, which is testament to the beautiful region that the luxury hotel calls home. Click here to see more of our work with Ebner’s Waldhof.  

 

ODLO AND ZOOOM HAVE NEW PROJECTS ON THE HORIZON

Switzerland-based sportswear manufacturer Odlo approached zooom to create a cutting-edge campaign that would authenticate them as a summer brand. Odlo’s nordic routes have given the company over 70 years of experience in innovating cold-resistant sportswear. However, following recent advancements in fabric technology, the brand is now looking to cater for summer sports as well.

To promote their new range of products and broaden their target market, zooom has been hard at work developing a new campaign to be featured across a wide range of platforms. From print ads to social media, the new collaboration is set to give Odlo’s identity a fun, new aesthetic. For now, the visuals remain top secret - but keep a look out; there are big things to come! Click here to see some of our previous work with Odlo.

 

ZOOOM RECOGNIZED AS ONE OF THE TOP DESIGN AGENCIES IN THE USA.

With a large network of clients as far and wide as Europe, Asia and America, zooom productions has been gaining a great deal of attention across the pond. In Venice, California, our dedicated team at the US branch has been working hard on some exciting new projects for major international brands. Our forward-thinking creativity and consistent ability to innovate has kept us at the forefront of the advertising and communications industry.

We are both proud and honored to have been recognized by www.agencyspotter.com as one of the top design agencies in the USA. Agency Spotter is a platform which reinvents how brands find and work with agencies. Their report evaluated over 3,000 design agencies based on their credentials, design expertise, project work and client feedback; and zooom was identified as one of the top 20!

One client who was quoted in the report said: “They delivered a very strong visual and functional concept. I think this group of creatives always goes the extra mile; they really know the market and their ideas are original. The process was great and the results were incredible.” Head over here to check out the full report.

More