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Red Bull Illume, the greatest action and adventure sports photography contest in the world, received a record-breaking number of image submissions, and zooom productions has, as usual, been at the fore ensuring things run without a hitch.

It was zooom’s job to ensure photographers entered their best images to the contest through media relations, promotional material and inspiring stories and videos. It worked! We received 34.624 images, more than we’ve ever had. These came from 5.645 photographers from 120 countries around the world.

zooom’s work doesn’t stop there. The images are now being whittled down to a shortlist of semi-finalists after which the judging process will really heat up! The Judges’ Boxes including prints of the Top 275 images will shortly be sent out to our 54 field-leading judges - photo editors from prominent international sports, lifestyle and photography publications - who will select the 55 best shots, including the category winner and overall winner.

Once judging is complete the finalists will be unveiled, and the winning photographers honored at the Red Bull Illume Winner Award Ceremony in Chigaco, USA on September 28, 2016. The images will be displayed on special light boxes which will form the unique photo exhibition set to travel to capital cities and cultural hubs around the world.

zooom’s multifaceted approach to events and communications really comes into its own during Red Bull Illume. We organise it all, from developing event and communications concepts and securing partners, to designing and producing coffee table books and the large light boxes which will display the images at tour stops secured by zooom.

Visit the Red Bull Illume Facebook page for regular updates and follow us on Instagram for more visual action.


Red Bull X-Alps 2017 Route Announced

The new route has been revealed for the 2017 Red Bull X-Alps, fully organized by zooom, which will be the longest and hardest in the event’s 14-year history.

Racing a straight-line distance of 1,138km from Salzburg to Monaco, 32 world class athletes from 21 countries will hike and fly via 7 turnpoints in 7 different countries - including Austria, Germany, Italy, Switzerland, France and for the first time; Slovenia.

This exciting new development will make the world's toughest adventure more challenging and more unpredictable than ever before.

Race director Christoph Weber says; “The distances between the turnpoints will be longer than in the last seven editions. Such a wide variety of potential routes comes with a whole new world of strategic possibilities that will push rookies and veterans alike to their very limits; both mentally and physically.”



Salewa, the Italian manufacturer of outdoor sports gear has teamed up with zooom on many exciting projects; and 2017 is no exception. In preparation for their seasonal spring/summer campaign, zooom CEO and chief photographer Ulrich Grill embarked on a photo shoot like no other. At over 3000m in the Dolomites, northeast Italy, the shoot took place at dawn to capture the morning mist and a glorious sunrise.

The stunning imagery from the shoot will be used for a series of print ads and POS tools which will help to promote the brand’s hiking gear for those warmer months. Keep an eye out for the upcoming campaign, it’s going to be epic!

In attendance were Salewa athletes Paul Guschlbauer and Aaron Durogati who will also be coming to zooom on the 29th of March for the official route announcement of the Red Bull X-Alps.



The Ebner’s Waldhof hotel, situated by the beautiful Lake Fuschl, has been a neighbor and partner of zooom for many years. Whilst currently on a well-deserved, one-month break, the leisure complex will once again open its doors to guests on the 6th of April. This time however, they will be operating under a new brand identity which was carefully designed and delivered by the zooom team. This was achieved through a new range of hotel stationary and merchandising.

Another exciting aspect of the brand relaunch was the aerial filming of the four-star hotel’s stunning grounds. Making the most of the rarely frozen lake, we took to the air to get some spectacular drone shots of the complex and its snow-covered surroundings. The result was this short and cinematic video, which is testament to the beautiful region that the luxury hotel calls home. Click here to see more of our work with Ebner’s Waldhof.  



Switzerland-based sportswear manufacturer Odlo approached zooom to create a cutting-edge campaign that would authenticate them as a summer brand. Odlo’s nordic routes have given the company over 70 years of experience in innovating cold-resistant sportswear. However, following recent advancements in fabric technology, the brand is now looking to cater for summer sports as well.

To promote their new range of products and broaden their target market, zooom has been hard at work developing a new campaign to be featured across a wide range of platforms. From print ads to social media, the new collaboration is set to give Odlo’s identity a fun, new aesthetic. For now, the visuals remain top secret - but keep a look out; there are big things to come! Click here to see some of our previous work with Odlo.