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ZOOOM AND RED BULL ILLUME BRING PHOTOGRAPHY TO LIGHT

Red Bull Illume, the greatest action and adventure sports photography contest in the world, received a record-breaking number of image submissions, and zooom productions has, as usual, been at the fore ensuring things run without a hitch.

It was zooom’s job to ensure photographers entered their best images to the contest through media relations, promotional material and inspiring stories and videos. It worked! We received 34.624 images, more than we’ve ever had. These came from 5.645 photographers from 120 countries around the world.

zooom’s work doesn’t stop there. The images are now being whittled down to a shortlist of semi-finalists after which the judging process will really heat up! The Judges’ Boxes including prints of the Top 275 images will shortly be sent out to our 54 field-leading judges - photo editors from prominent international sports, lifestyle and photography publications - who will select the 55 best shots, including the category winner and overall winner.

Once judging is complete the finalists will be unveiled, and the winning photographers honored at the Red Bull Illume Winner Award Ceremony in Chigaco, USA on September 28, 2016. The images will be displayed on special light boxes which will form the unique photo exhibition set to travel to capital cities and cultural hubs around the world.

zooom’s multifaceted approach to events and communications really comes into its own during Red Bull Illume. We organise it all, from developing event and communications concepts and securing partners, to designing and producing coffee table books and the large light boxes which will display the images at tour stops secured by zooom.

Visit the Red Bull Illume Facebook page for regular updates and follow us on Instagram for more visual action.

 

zooom gives Stromer website a fresh new look

Long-time zooom client Stromer is a world renowned manufacturer of e-bikes. The Switzerland based company was founded in 2009 and promotes values of healthy living and freedom of movement. To give their corporate identity a boost in a way that lives up to their reputation, zooom’s digital team has been hard at work designing a user-friendly website that is simple, yet effective. The minimalistic black and white style offers an intuitive interface that will keep them at the top of their game within the ever-growing and competitive market in which they operate.

 

RED BULL X-ALPS 2017 IS ABOUT TO TAKE FLIGHT

The world’s toughest adventure race, fully organized by zooom, starts this week! Red Bull X-Alps’ eighth edition sees 31 athletes from 20 nations hike and fly a straight-line distance of 1,138km from Salzburg to Monaco.

The race kicks off at Salzburg’s famous Mozartplatz at 11:30am on July 2, with the athletes racing towards the Gaisberg for their first take-off, from which they will make their way south towards Slovenia.Since the beginning of Red Bull X-Alps, we have been pulling the strings as the official event organizers.

Besides bringing the spectacle home to millions of fans, we’ve also been busy making exciting sponsor acquisitions: Following their first sponsor spot in 2015, Italian sportswear manufacturer and long-time zooom client SALEWA is once again the official apparel partner of the race.The countdown is on and we are looking forward to an exciting 2017 race! Tune in to Live-Tracking to follow the athletes as they take on the world’s toughest adventure race.

 

TAMRON IN SEARCH OF LIGHT WITH ZOOOM

Internationally renowned lens manufacturer Tamron earned its reputation as early as 1957 when it became the first company to develop interchangeable lenses for SLR cameras. Since then, they have been the driving force behind many revolutionary new lenses, including innovative high-power zoom lenses.

To give the brand an extra push in 2017, Tamron appointed zooom for the delivery of their 2017 summer campaign. The brief was to capture a younger audience and communicate the benefits of their megazoom travel lenses.

To achieve these objectives, zooom has been busy with some exciting keyvisuals and creative concepts for numerous media distribution channels. Keep an eye out for the summer campaign and watch Tamron zoom with zooom!

 

NEW PARTNERSHIP FOR RED BULL ILLUME

Since its creation, Red Bull Illume has been the home for amazing action and adventure sports photography, with hundreds of pictures from the Image Quest exhibited around the world, displaying them on unique lightboxes at stunning locations in cultural hubs and capital cities.

With our many years of experience in project management, the zooom team has so far coordinated, promoted and delivered four editions of the highly successful contest. Also responsible for sponsor acquisition, we are excited to announce a new partnership for Red Bull Illume.

Joining the tour is Memento Electronics; the Canadian company behind the world´s most advanced 4K digital picture frames. The compact and portable high definition technology of the Memento Smart Frames is set to enhance the exhibition tour by bringing the images to indoor locations as well. True to the theme of illumination, the displays will make it a unique experience for all who visit.

Watch this space, there’s big things to come!

To see more of our work on Red Bull Illume, head over here.

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