zooom productions and outdoor gear manufacturer SALEWA have been on a creative expedition together since 2014. In business since 1935, the Italian company originally recruited zooom to oversee a full brand and CI relaunch that included the creation of a fresh, inspiring design language and new website.
The task now is to build on that success and continue to encourage SALEWA’s customers to ‘get vertical’ and challenge themselves in the mountains. As their lead global agency, zooom aims to do just that. After creating inspiring communication concepts as well as brand and seasonal campaigns, the Austrian agency now turns their attention to SALEWA’s range of icon products.
To promote SALEWA’s spring/summer range, zooom has been asked to create key visuals for each new product and build campaigns that appeal to three levels of consumers – the pros, the active outdoor sports fans, and those who are new to the SALEWA brand. It’s a process that involves various studio and location photoshoots and the design of both online and offline contact points. The visuals focus on key technologies, and provide enough detail and authenticity to appeal to even the most technical mountain athlete.“For us, it’s always about creating something that’s not only visually appealing, but concise and easy to understand,” says Ulrich Grill, zooom CEO. “We’re happy with how things have gone so far, but I feel our journey with SALEWA has only just begun.”
Once work is complete, zooom will extend the campaign to several retail channels, including the creation of vouchers and flyers, and ideas for new store openings. The creative journey will also see SALEWA continue their exciting partnership with Red Bull X-Alps as an official sponsor for 2017. The high profile, zooom run, adventure race will once again provide the perfect opportunity for SALEWA to demonstrate their ‘Alpine Speed’ communications message and put their gear to the ultimate test.
Salewa, the Italian manufacturer of outdoor sports gear has teamed up with zooom on many exciting projects; and 2017 is no exception. In preparation for their seasonal spring/summer campaign, zooom CEO and chief photographer Ulrich Grill embarked on a photo shoot like no other. At over 3000m in the Dolomites, northeast Italy, the shoot took place at dawn to capture the morning mist and a glorious sunrise.
The stunning imagery from the shoot will be used for a series of print ads and POS tools which will help to promote the brand’s hiking gear for those warmer months. Keep an eye out for the upcoming campaign, it’s going to be epic!
In attendance were Salewa athletes Paul Guschlbauer and Aaron Durogati who will also be coming to zooom on the 29th of March for the official route announcement of the Red Bull X-Alps.
The Ebner’s Waldhof hotel, situated by the beautiful Lake Fuschl, has been a neighbor and partner of zooom for many years. Whilst currently on a well-deserved, one-month break, the leisure complex will once again open its doors to guests on the 6th of April. This time however, they will be operating under a new brand identity which was carefully designed and delivered by the zooom team. This was achieved through a new range of hotel stationary and merchandising.
Another exciting aspect of the brand relaunch was the aerial filming of the four-star hotel’s stunning grounds. Making the most of the rarely frozen lake, we took to the air to get some spectacular drone shots of the complex and its snow-covered surroundings. The result was this short and cinematic video, which is testament to the beautiful region that the luxury hotel calls home. Click here to see more of our work with Ebner’s Waldhof.
Switzerland-based sportswear manufacturer Odlo approached zooom to create a cutting-edge campaign that would authenticate them as a summer brand. Odlo’s nordic routes have given the company over 70 years of experience in innovating cold-resistant sportswear. However, following recent advancements in fabric technology, the brand is now looking to cater for summer sports as well.
To promote their new range of products and broaden their target market, zooom has been hard at work developing a new campaign to be featured across a wide range of platforms. From print ads to social media, the new collaboration is set to give Odlo’s identity a fun, new aesthetic. For now, the visuals remain top secret - but keep a look out; there are big things to come! Click here to see some of our previous work with Odlo.
With a large network of clients as far and wide as Europe, Asia and America, zooom productions has been gaining a great deal of attention across the pond. In Venice, California, our dedicated team at the US branch has been working hard on some exciting new projects for major international brands. Our forward-thinking creativity and consistent ability to innovate has kept us at the forefront of the advertising and communications industry.
We are both proud and honored to have been recognized by www.agencyspotter.com as one of the top design agencies in the USA. Agency Spotter is a platform which reinvents how brands find and work with agencies. Their report evaluated over 3,000 design agencies based on their credentials, design expertise, project work and client feedback; and zooom was identified as one of the top 20!
One client who was quoted in the report said: “They delivered a very strong visual and functional concept. I think this group of creatives always goes the extra mile; they really know the market and their ideas are original. The process was great and the results were incredible.” Head over here to check out the full report.