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zooom is back with the b-boys

Drawing on the wide-ranging experience of setting the sponsorship for Braun Battle Of The Year as well as detailed knowledge of the global Hip Hop scene, zooom is now involved with a brand-new b-boying contest. The first edition of the Breakin' World Series will take place in Montpellier on December 7th and offers a completely new approach by making video production and presentation an integral part of the breakdancing event format. With this unique concept and zooom helping to spread the word through various media channels, it promises to be a week filled with the finest Hip Hop action.

 

Red Bull X-Alps 2017 Route Announced

The new route has been revealed for the 2017 Red Bull X-Alps, fully organized by zooom, which will be the longest and hardest in the event’s 14-year history.

Racing a straight-line distance of 1,138km from Salzburg to Monaco, 32 world class athletes from 21 countries will hike and fly via 7 turnpoints in 7 different countries - including Austria, Germany, Italy, Switzerland, France and for the first time; Slovenia.

This exciting new development will make the world's toughest adventure more challenging and more unpredictable than ever before.

Race director Christoph Weber says; “The distances between the turnpoints will be longer than in the last seven editions. Such a wide variety of potential routes comes with a whole new world of strategic possibilities that will push rookies and veterans alike to their very limits; both mentally and physically.”

 

SALEWA AND ZOOOM REACH NEW HEIGHTS

Salewa, the Italian manufacturer of outdoor sports gear has teamed up with zooom on many exciting projects; and 2017 is no exception. In preparation for their seasonal spring/summer campaign, zooom CEO and chief photographer Ulrich Grill embarked on a photo shoot like no other. At over 3000m in the Dolomites, northeast Italy, the shoot took place at dawn to capture the morning mist and a glorious sunrise.

The stunning imagery from the shoot will be used for a series of print ads and POS tools which will help to promote the brand’s hiking gear for those warmer months. Keep an eye out for the upcoming campaign, it’s going to be epic!

In attendance were Salewa athletes Paul Guschlbauer and Aaron Durogati who will also be coming to zooom on the 29th of March for the official route announcement of the Red Bull X-Alps.

 

EBNER’S WALDHOF IS FLYING HIGH WITH ZOOOM

The Ebner’s Waldhof hotel, situated by the beautiful Lake Fuschl, has been a neighbor and partner of zooom for many years. Whilst currently on a well-deserved, one-month break, the leisure complex will once again open its doors to guests on the 6th of April. This time however, they will be operating under a new brand identity which was carefully designed and delivered by the zooom team. This was achieved through a new range of hotel stationary and merchandising.

Another exciting aspect of the brand relaunch was the aerial filming of the four-star hotel’s stunning grounds. Making the most of the rarely frozen lake, we took to the air to get some spectacular drone shots of the complex and its snow-covered surroundings. The result was this short and cinematic video, which is testament to the beautiful region that the luxury hotel calls home. Click here to see more of our work with Ebner’s Waldhof.  

 

ODLO AND ZOOOM HAVE NEW PROJECTS ON THE HORIZON

Switzerland-based sportswear manufacturer Odlo approached zooom to create a cutting-edge campaign that would authenticate them as a summer brand. Odlo’s nordic routes have given the company over 70 years of experience in innovating cold-resistant sportswear. However, following recent advancements in fabric technology, the brand is now looking to cater for summer sports as well.

To promote their new range of products and broaden their target market, zooom has been hard at work developing a new campaign to be featured across a wide range of platforms. From print ads to social media, the new collaboration is set to give Odlo’s identity a fun, new aesthetic. For now, the visuals remain top secret - but keep a look out; there are big things to come! Click here to see some of our previous work with Odlo.

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