TWENTY YEARS OF BUSINESS


More than two decades in the business has seen our agency grow from a small three-man shop to an international business with a fantastic team and amazing clients. In that time we’ve seen a lot, done a lot, and learned a lot, building our expertise word by word, image by image, megabyte by megabyte.

An expertise we look forward to sharing with you. 

ANNIVERSARY BOOK

header history zoat

For our 20-year anniversary, we have crafted an extra high-quality book for our friends and partners, which we'd love to share with you.

If you'd like to receive your copy, please drop us a message.

THE ZOOOM CHRONICLE

1997

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ZoAt 170601 Niki Ulrich book 20th LR 0065 1

Ulrich Retired

zooom started when Ulrich Grill quit his job at one of Vienna’s most illustrious advertising agencies. Why? Simple – he wanted to work for clients and on projects he cared about. 

Not long after, he and his wife Niki Grill were running their own agency out their tiny apartment in Fuschl Am See – a tiny summer holiday town of just 1,700 inhabitants (and a rather well-known multi-national producer of the world’s finest energy drink). 
 

IMAGES INSPIRED EVERYTHING

The first way Ulrich made money? As a photographer – his images of acrobatic freeflying – made in concert with the Red Bull Acro Team, of which he was a part – offered a unique birds-eye-view into a world few had ever seen. Freeflight and adventure magazines world-wide picked up his work, and Ulrich’s career as a photographer was under way.

He focused his lens on all types of action sport.

1998

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RED BULL PHOTOFILES

Business buzzwords come and go – good stories always keep coming back. Today we watch images and videos go viral, circulating across the globe in the course of a few hours. But back in the mid-90s, zooom and Red Bull worked together on a bold new marketing strategy, that has since become standard practice: make incredible, stunning images highly accessible, for free – and watch how far they go.

That was the thinking behind Red Bull Photofiles – and let us tell you, it worked. 

1999

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IT WAS OUR JOB TO EXPLORE THE WORLD

zooom’s areas of focus were not chosen randomly – they were simply an organic evolution of what we loved to do everyday. Clients in the outdoor industry gravitated naturally towards the agency because we could walk the walk as well as talk the talk – delivering exactly what they needed. 

2000

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An agency in a storefront

After moving out of Niki and Ulrich’s apartment, the agency took up shop in a storefront.

Cheap, but hardly practical – after a photoshoot involving snowboarders showing a lot of skin in bikinis was clearly visible in the windows, suspicion arose around town about just what kind of business zooom was. 

storytelling with strategy

A ONE-STOP-SHOP

As the media landscape expanded digitally, so did the job of the agency. It was no longer about designing a catalogue, or re-concepting a logo. Brands had to begin to think about every single way a consumer interacted with them – and how to support their brand story at every step of the consumer journey. Our work became methodical and analytical as well as creative – storytelling, with strategy. 

2001

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We got our own house

Business was booming – and we needed more space. The first part of the current zooom offices was built.

The modern, open-floor-plan creative space was an oddity in old-school Fuschl Am See, quickly earning the stares of the local residents. It soon because a bustling hive of activity.

2002

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GROWTH IS INEVITABLE

Do good work, and more work comes to you. After a decade in the business, work was plenty – and varied. We found ourselves organizing events, orchestrating business partnerships, and of course, taking care of the classic needs of communication – print ads, websites, POP display and billboards. 

2003

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Adventure racing gets real

The first Red Bull X-Alps was run in 2003 – and it was a lot different race then than it is today. Athletes took a lot of risks – often staying up all night – and we weren’t sure anyone would even finish.

Fortunately, they did – and one of the most legendary adventure races in the world was born.

2004

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A GLOBAL PEDIGREE

Young, energetic and ambitious, zooom quickly found themselves working with the giants of industry. Procter & Gamble’s personal care brand Braun selected zooom to head up their Braun Cruzer campaign – and zooom ultimately took over as agency of record for the multi-million dollar business.

Clients like Nike, Fischer Skis and Red Bull continued to keep us busy. 

2006

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zooom goes to the USA

With our global business growing, zooom opened up our offices in the USA – Venice Beach, California. A stark difference from the Austrian Alps, the beachside buro helped us and our clients expand our horizons. 

Red Bull Illume lights up the world

Photography and the creation of images has always been at the core of what zooom does.  From 2006 - 2007, we worked with Red Bull to find a way to engage the community of action sports photographers in a way never done before. With Red Bull Illume Image Quest, these artists and athletes gained a stage they never had before – and the photo contest quickly become one of the most respected in the world, held every three years.

2008

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VACATION OFFICE

Everybody wants to visit California - we wanted to do a litte bit more than that. In 2008 we opened our new office in California USA, after working for two years from Red Bull's US HQ. 

2009

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The office expands

Back in Fuschl, things started getting crowded – so we figured we needed some more room. The ‘new building’ part of the zooom offices was completed in 2009, including a huge kitchen and common area, creative brain-space, and oh, yeah, our in-house climbing wall.

2013

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Giving image-makers an image

Beginning in 2013, we took our photo expertise to a number of new clients in the photographic industry – Broncolor, Leica, and more – creating a host of campaigns, projects, events and activations. Offering excellent tie-in marketing opportunities and exposure through Red Bull Illume, it’s a subject dear to our hearts – in an industry that will only continue to evolve.

2014

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Cooph

We practice what we preach – and starting in 2014, we decided to build our own brand. COOPH – the Cooperative of Photography – is a content platform, online community, and maker of unique photography accessories and apparel. 

2015

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the new office in Venice Beach

In stark contrast to our lake-side headquarters, our new Venice Beach office in Southern California is right on Abbot Kinney Blvd, one of the California surf town’s hippest addresses. The communication hub for our US-based clients, and a constant collaborator on projects big and small, everyone in Fuschl looks forward to a trip to the LA office.

2016

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Taking the far east further

In the first decade of the millennium, we went west - in the second decade, we're heading east. A mutually beneficial partnership with Japanese retail giant Yodobashi has begun to take shape. 

2017

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20 year anniversary