- AuthorLukas Schulz
- Published28 September 2018
A fresh and new visual identity
Zell am See Kaprun is a picturesque lake town resort located in Austria’s Salzburg region. Famed for its fairytale views and surrounded by the Austrian Alps, the town receives international tourism all year round. The globally recognised leisure destination is a paradise for skiers in winter and the perfect place for outdoor adventurers in the summer months.
There’s lake swimming, boat trips, incredible hiking trails and a whole host of other fun activities. From outdoor concerts to exciting sports events, Zell am See Kaprun offers almost one activity for every day of the year. The area is also known for its excellent restaurants, hotels and casino; all of which provide a little something for everyone.
As an agency, we’ve done our fair share of work in the tourism industry. The great outdoors is something we’re truly passionate about and it's one of the reasons that our Austrian office is based on the beautiful shores of lake Fuschl; just over an hour's drive from Zell am See. Our impressive portfolio of adventure brands and our familiarity with the lake life made us the perfect partner for the town’s upcoming projects.
On that note, we joined forces and got underway with our first task; creating a fresh visual identity and reworking their branding. So far, we’ve made some stylish updates to their logo and set about bringing their new slogan to life. You’ll be hearing a lot more about our work and partnership with Zell am See Kaprun in the very near future - so stay tuned for more!