• AuthorKriszta Smajda
  • Published11 May 2018

ODLO #MYKINDOFCOOL BRAND CAMPAIGN

Odlo and zooom team up on seasonal brand campaigns

As an agency, we've worked with many high-profile sports brands over the years. One good example is ODLO; the Switzerland-based sportswear experts. Thanks to their Norwegian roots, ODLO have become a big name in the winter sportswear market. However, since March 2017, they had a fresh vision in mind and reached out to zooom to realize their ambitions as their lead agency.

The goal was to help ODLO branch out into the summer sportswear market and make them into a year-round brand. They also wanted to revitalize their CI and captivate a younger audience. From strategy and design, to the execution itself, we guided them with every step of the way. After a few brand equity workshops and plenty of coffee, we gave the brand a more fun, youthful and outgoing character.

To embody this spirit, we came up with ODLO’s Spring/Summer 2018 campaign; #mykindofcool.
Using their newly updated brand image, we created a bunch of stunning POS tools and key visuals to captivate the imaginations of their ever-expanding target market. As a full-service agency with many years of experience in imaging, zooom also took care of all their video and photography needs - including a series of beautifully cinematic promotional films.

Head over here to see more of our work with ODLO and stay tuned for more upcoming projects. We have big plans for the future!

 

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