Cerveza Iberica came to us as a new beer & shandy brand looking to boldly plant a flag in the beverage market of Southern Spain. We helped them create a unique visual identity to match the spirit and history of the region.
Starting with a logo inspired by the famous drawing “La Corrida” by Inna Panasenko, we created an aesthetic that celebrated their roots. We then wrapped every bottle with labels printed on gold paper and designed them to resemble the shape of traditional Spanish-Moroccan tiles. Finally, we conceived unique cardboard packaging with perforations that allow for easier handling.
A bold launch of a new product to market with zooom’s help in:
- Logo Design
- Packaging & Label Design
- Consumer Intelligence Research