- Web www.dainese.com
Since 1972, Dainese has been recognized as leading innovators of safety gear in the motorcycle, bike and winter sport markets. The Italian company approached us to develop a new and exciting visual identity for their brand and to come up with communication ideas for all of the sport categories in which they operate.
To underline Dainese's dynamic and passionate characteristics, we developed an engaging visual concept and a new brand claim for each of their communication channels. We then applied the new look to various materials like catalogue layouts and business cards. We also designed and created their booth for the ISPO tradeshow to coincide with, and pay tribute to the release of their Flex helmet. For their apparel line ‘Altitune’, we created a new logo, a communication strategy, key visuals and a series of marketing texts in order to give the brand an extra boost.