- Web www.leica-camera.com
Our favorite little Red Dot
For photographers in the know, that inconspicuous little red dot on the front of a camera means one thing: it’s a Leica.
Few brands in the world can claim the reputation for quality that Leica can; few agencies can claim to have worked with such an iconic brand. We’re one of them and we couldn’t be more proud. Over the years, we’ve learned a great deal from our numerous projects together. From key visuals and print ads, to video productions in New York and London, here are just a few of our favorites.
Instant photos on a whole new level
‘Polaroid’ is a household name; probably becaue there’s a bunch of instant cameras on the market. One of them however stands out from the rest. The Leica Sofort. A vintage-inspired camera that offers on-the-spot photos in true Leica style and tradition.
Our campaign was aimed at sophisticated image makers – people who care about composition, technique and aesthetics. We wanted to show them the beauty in everyday life whilst demonstrating the many great reasons to keep your Leica Sofort close to hand.
A real-deal adventure camera
For years, ‘outdoor’ cameras languished in the world of the point and shoot; poor image quality, little to no manual control, cheap materials and limited features. We wanted a camera that could get wet and stand up to real adventures without compromising on the performance or quality. We planted the seed and they followed up with the Leica X-U; a truly one-of-a-kind camera. To coincide with its release, we executed a full-scale launch campaign… and the rest is history.
Making Merchandise that matters
Merchandise done well is an excellent tool to help turn fans of your brand into its greatest ambassadors. For Leica, our t-shirt series featured stylish designs and slogans that guarantee to put a smile on the face of any photographer. See one of these rare finds in public and you’ll know they're part of the club.