MENTALLY MATCHED

THE MISSION: INVADE YOUR BRAIN

Red Bull’s Mind Gamers project is a unique brand-building mission – it’s not telling or selling a story, but inviting you to be part of creating one. Escape-the-room puzzles, memory games – this unique installation-event had to literally capture your attention. Competitors qualified through a series of online games before being invited to the compete head-to-head, in real life and real time. In 2017 the major theme was ‘Esacpe the Room’ – in 2018, Rubik’s Cube specialist are battling at various regional events worldwide, leading up to the World Championship Showdown in Boston. We worked on both!

mind gamers keyvisual rb

Look and feel

Pieces of a puzzle 

Our task was to help develop the overall look and feel of Red Bull Mind Gamers’ visual communication. With a strong nod towards gaming culture in both color palette and design, our visuals had to make a message clear: this was fun, but challenging – and requires a high level of mental acuity.

mind gamers rubics cube keyvisual rb
mind gamers escape template rb

Sharp and smart 

In print, out-of-home

zooom mocked up various visual possibilities for use in both OOH and in print magazines – including image re-touching, copy and concept, and visual language. 

mind gamers rubiks A4 magazine rb
mind gamers escaperoom ooh rb
mind gamers bus rb

LIKE WHAT YOU SEE?

LET'S GET TOGETHER

We’re full of ideas and ready for any challenge; no matter how big or small. Jump onboard and together we’ll make great things happen.

You in?