- ProjectEvent & Contest
- ClientRed Bull Illume
- Web www.redbullillume.com
Red Bull Illume Image Quest
Photographer as artist. That's the thinking that drove us to create Red Bull Illume Image Quest – the most respected photo competition in the adventure and action sports world. As these incredible athletes earned their place on the world's stage, so should the people who tell their stories – the photographers who go to the most extreme lengths possible to create images that grab your eye and capture your imagination.
Over the last decade, Red Bull Illume has evolved to become so much more than a photo contest – it's now not only a competition with over 50,000 submissions from the world's best adventure and action sport photographers, it's a cultural event and incredible exhibition, as the winning images travel the world, displayed in 2x2 meter lightboxes in some of the world's most incredible cities.
Great images deserve to be seen – that's why we build the stage and attract an audience for the world's greatest picture show.
34,624 IMAGES FROM 120 COUNTRIES
Getting selected as a Red Bull Illume Finalist is no easy task. Let's look at the numbers from the last Red Bull Illume. You would be up against over 5,646 other photographers, sending in 34,624 images from 120 different countries, spread across 11 different categories.
That means the finalist images are truly the best of the best – striking photographs that burn themselves into the collective memory of the world at large.
AWARD CEREMONY IN CHICAGO
At the Art Institute of Chicago, many of the world's most illustrious photographers, art directors, and photo editors gathered for the reveal of the 2016 Red Bull Illume Image Quest winners. With the top 50 images on display in open air outside the Art Institute, it was a truly an incredible to experience incredibly photography. Get a quick feel for it below.
INDOOR AND OUTDOOR TOUR
Incredible images deserve to be seen. No photography contest does it better than Red Bull Illume Image Quest. Through partnerships with some of the world's most incredible cities, we bring stunning photography to the public eye.
All 55 finalist images of the Image Quest 2016 travel to capitals and cultural hubs across the world as part of a unique and stand alone photo exhibition. True to the theme of illumination, the images will be displayed on incredible 2x2 meter lightboxes.
As part of its entirely new indoor exhibit tour, Red Bull Illume is teaming up with international retail real estate specialist SES (Spar European Shopping Centers). In early 2018, the 55 finalist images of the Red Bull Illume Image Quest 2016 were displayed at a stunning indoor exhibition for the first time - illuminating the faces of thousands of daily visitors.
As of now, the indoor exhibition will continue its travels around Europe, bringing adventure and action sports photography to the forefront of the consumer retail world.
CONTEST PORTAL, CONTENT HUB
A website for an event like Red Bull Illume isn't just your regular website. It's an exercise in complex data asset management, user experience, and community building. And that's not even getting technical.
DIGITAL ASSET MANAGEMENT
- Tailor made image submission and judging backend for currently 55.000 submissions
- DAM with EXIF, tagging and geolocation integration
- Public image voting with social media integration
- Customizable image streams for partner websites and various plattforms like 500px
- Further contests - like National Mobile Contests - available with view clicks
- Export interfaces to other DAM systems like Red Bull Content Pool
- Photographer Masterdata Database
WEBSITE & APP DEVELOPMENT
- Resonsive website design and web development
- Adobe FWA award winning crossplatform app for iPhone, iPad & Android phone / tablets
- Apples editors pick for the app store
BEHIND THE SCENES
One of the greatest things about Red Bull Illume? The stories behind the scenery. That means there's a ton of incredible content that needs an audience – we work with media and distribution partners to get those stories out there, and let photography and sports fans truly understand the work that goes into each image.
THE BEST PHOTO CONTEST IN SPORTS
While there’s countless contests for photographers, few bring the diversity, quality and stunning imagery of Red Bull Illume. What began as a small idea has become one of the most anticipated photo contests on the planet – and we’re proud to call the project our own.