- Web www.stromerbike.com
Since 2009, Swiss e-bike manufacturer Stromer has been turning the e-bike world upside down with their premium products. In 2015, they asked us to rework their brand positioning and develop communication concepts for various B2B and B2C campaigns.
We set out to position Stromer in a way that clearly reflected their premium character. We achieved this by developing campaigns to promote the benefits of the brand in both B2C and B2B contexts. We led all aspects of the project from concept to delivery, including the photography and the creation of a fresh brand video produced by our team in the US. We also developed a new Stromer brand CI and an eye-catching product catalog. We even designed their booth for the Eurobike tradeshow.