- Web www.vibram.com
The world's leading manufacturer of rubber soles, in business since 1937, called on us to extend their grip on the global market whilst making the complexity of rubber compounds comprehensible to end users. We helped to spread the word by creating various B2C and B2B campaign concepts.
At the customer level, we created a campaign focused on how Vibram’s sole technology can benefit hikers, trail runners, mountain bikers and climbers. From concept to delivery, we took care of the entire production process. We held a photo shoot in Finale Ligure, created key visuals for magazine ads and covered the brand’s media planning for the campaign. We also strategized and produced a series of engaging POS tools to help their products fly off the shelves. We even created a B2B campaign aimed at promoting Vibram’s ‘Litebase’ technology amongst product developers at footwear manufacturing companies.